«The no-show issue was settled with ease.»

The event programme at Hotel Schweizerhof Luzern ranges from Blues Brunches and New Year’s Eve galas to festivals such as The Retro or Voxpop Festival, football screenings and the SwissCityMarathon. Hotel Schweizerhof Luzern has introduced the e-guma ticketing system for the online ticketing of these events. Roman Omlin, Director of Hotel Schweizerhof Luzern, confirmed in an interview with us that this has made the hotel’s operations much easier.

Hotel Schweizerhof Luzern facts

Interview with Roman Omlin, Director Hotel Schweizerhof Luzern

Mr Omlin, what makes the Hotel Schweizerhof Luzern so unique?

«It is a mixture of our established position as a 5-star hotel and the openness that we cultivate towards the local population. We open our establishment to everyone, especially through various events. Nevertheless, 5-star quality is always guaranteed.»

And what makes the e-guma ticket system unique for you?

«Without doubt the user-friendliness and the clear overview. What we have also always appreciated is the openness to further development of the product. It is very satisfying that we can always communicate new feature requests and that these are then available in the system a few days later.»

Event ticketing

How do your guests feel about buying tickets in advance?

«This has definitely established itself as routine. Advance ticket sales have significantly simplified many events. Ticketing for Blues Brunches and New Year’s Eve galas used to be an absolute nightmare. They often entailed a lot of back-and-forth communication with individual guests and there were last-minute cancellations due to illness and last-minute holiday bookings. Now guests buy a ticket via our ticket shop and it is paid for. Online ticketing gives us a sense of commitment as a company.»

Sell tickets online

Do you also see the ticket system as a good way of dealing with no shows?

«Previously I mentioned the late cancellation issue and that also relates to the issue of no shows. By buying tickets in advance, this whole issue was taken care of with ease. If a guest doesn’t turn up, that becomes their decision and their problem, so to speak, as their ticket has already been paid for. For us as organisers, this avoids the need for awkward discussions that would otherwise be necessary. Guests are now more understanding.»

Have you noticed that your guests are prepared to spend more money on site if they have bought the ticket in advance?

«I can’t prove that statistically, but I would certainly say that it seems to be the case. Take a New Year’s Eve with a gala dinner, for example: if we only present guests with a receipt for a nice bottle of wine and 3 glasses of champagne, they will certainly go home with a more positive feeling than if the total amount had been printed. I think this then leaves people feeling more free to enjoy another glass.»

What is your experience with the seating plan for precise seat bookings?

The seating plan makes our operations much easier. We used to record everything for the events ourselves and do the organisation. The issue of seat allocations often led to
disagreements among the guests. Discussions and last-minute seat changes were stressful for the operational team on site. Thanks to the seating plan booking, everything is now much clearer: first come first served. Each seat is clearly numbered. Everyone knows where they will be sitting. The whole process of seating allocations works faster and there are no more discussions on site.

Seat bookings thanks to a seating plan